Soccer Live! Chattanooga
The World Cup,
live in Chattanooga.
The challenge
Turn a host city
into a meeting point.
With Chattanooga hosting the Spain National Team's base camp during the 2026 World Cup, Soccer Live! turned the city into a meeting point for fans. For three days, D'signLab brought the experience to life through design, graphic production and audiovisual content.
Project: Soccer Live! Chattanooga / Location: Chattanooga, Tennessee / Scope: Visual identity, Event production, Photo & Video
The identity
Chattanooga
sets the rhythm.
01 The river. The Tennessee River inspires the movement.
02 The mountains. The Appalachians define the shapes.
03 The pitch. Order, tension and energy.
The palette
A living
visual language.
River blue + petrol blue. The movement of the water and the energy of outdoor life.
Forest green. The strength of the Appalachians and the field of play.
Navy blue. The base that brings contrast, structure and depth.
Mustard ochre. Summer light and the warmth of Chattanooga.
Salmon coral. The fans' emotion and the spirit of celebration.
Warm cream. The space that brings balance, clarity and closeness.
The identity on the street and in hand: banners, tumblers, credentials, flyers and T-shirts.
From render to reality: screens, signage and fan zone over three days in Chattanooga.
Three days of matches, fans and live content in Chattanooga.