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General Mills · Día del Niño

We turned flavor
into play.

Isometric render of the General Mills Día del Niño fun fair: sampling booths, games and rainbow arch
The challenge

Connect brands
with thousands of families.

For two consecutive years at Fiesta San Antonio, we celebrated Día del Niño with General Mills through activations, challenges and sampling experiences designed to connect its brands with thousands of families.

Project: General Mills · Día del Niño   /   Location: Fiesta San Antonio, Texas   /   Scope: Activation design, Production, Sampling experiences

General Mills Día del Niño activation pieces: sack race track, Flavors of Fun arch, snack booth and games
The experience

A fun fair
of flavors.

01   Sack race. A red-carpet track with Totino's sacks.

02   Flavors of Fun. A rainbow arch at the entrance to the fair.

03   Here for the Snacks. A sampling booth for the whole family.

04   Knockout Your Hunger. Games, challenges and prizes.

General Mills Día del Niño booth, backdrop, staff vest, cereal boxes and banners

Booths, backdrop, staff vests, product and banners: one identity across every touchpoint.

Families playing at the General Mills Día del Niño activation at Fiesta San Antonio

From render to reality: two years of Día del Niño at Fiesta San Antonio.

We design it. We build it.

We make it real.

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