Spain National Team · RFEF
The road to the Cup
starts here.
The challenge
Turn a base camp into a daily reminder of the goal.
For the Spain National Team, we created a visual system that stayed with the squad through its World Cup base camp in Chattanooga, Tennessee, from the hotel and locker rooms to the training ground, turning every space into a constant reminder of a shared goal.
Client: RFEF – Spain National Team / Location: Chattanooga, Tennessee / Scope: Concept, Visual system, Spatial design, Environmental graphics, Furniture & props
The hotel
Rooted in Spain, built to feel like home.
01 Andalusian tile.
02 Basque wood.
03 Asturian stone.
04 Textiles that reinterpret Spain's red.
The bar
The road recharges.
Not everything is intensity.
There is also pause.
The locker room
This is where the road is made.
Spain's red, reinterpreted: deeper, more sober, more elegant.
Inspired by the new kit, a palette that builds atmosphere.
It's not advertising. It's the road.
The training ground
The road is proven on the pitch.
Baylor School, Chattanooga, Tennessee.
Perimeter boards, flags and signage in the same system.
As built: real photos of the installation in Chattanooga.
