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Dr. Simi at CVS
From idea
to point of sale.
The challenge
Bring Dr. Simi
to 900 CVS stores.
D'signLab took care of the end-to-end design and production of point-of-sale displays for Dr. Simi, rolled out to 900 CVS stores. The full program was delivered to Midway for nationwide distribution.
Project: Dr. Simi at CVS / Location: 900 CVS stores, United States / Scope: Display design, Production, Nationwide distribution
The displays
One character,
every format.
01 Endcap. Dr. Simi frames the whole fixture.
02 Floor stands. Freestanding towers that own the aisle.
03 Simi Watchos. A collectible display: collect them all.
04 Counter display. The last impulse at checkout.
Endcap, floor stands, Simi Watchos tower and counter display: one system, designed and produced end to end.
From concept to reality: real execution at the point of sale.
We design it. We build it.
We make it real.
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