La Costeña · Retail Program
A new pack. A new brand experience.
The challenge
Launch a new pack where the decision happens: in the aisle.
To launch La Costeña's new bean packaging, we designed and produced an integrated point-of-sale experience: displays, new characters, activations, floor graphics and merchandising, built to amplify presence and connect with the shopper across the entire store journey.
Client: La Costeña / Scope: Shopper journey, POP design, Production / Also: Characters, Activation, Merchandising
Shopper Journey
From floor to shelf to activation.
01 Floor graphics. Stop them at the entrance.
02 Aisle blade. Pull them into the aisle.
03 Shelf merchandising. Win the moment of choice.
04 Endcap display. Own the highest-traffic spot.
05 Brand activation. Make it an experience.
Displays designed for real store conditions, and produced by us.
We design it. We build it.
We put it in the store.
A cast that gives every product a personality at shelf.
Special giveaway
A Mexican-style molcajete edition.
A collectible reward that keeps the brand on the kitchen table long after the store.
